In the high-stakes arena of Indian elections, where every tool at a party’s disposal is used to sway voters, the role of artificial intelligence (AI) is becoming increasingly prominent.

During the Delhi elections, the Aam Aadmi Party (AAP) the Bharatiya Janata Party (BJP) & the Congress party have harnessed the power of AI to craft targeted political content. The strategic use of AI-generated spoofs and other digital tools has emerged as a unique feature of this election campaign.

AAP's Pioneering Use of AI in Political Messaging

For AAM Aadmi Party which faces a massive anti incumbency and the taunts of "sheehsh mahal" by both the BJP & Congress, AI-generated content has become a crucial part of their electoral strategy as they seek another term in government in Delhi.

From AI-generated spoofs of popular Bollywood characters to videos featuring Arvind Kejriwal alongside iconic figures like Babasaheb Ambedkar, the party is using innovative technology to connect with voters in an engaging and often humorous way.

One of the notable features of AAP’s digital campaign is its ability to generate relatable content quickly and efficiently. For instance, when the BJP & Congress were in a spar on the alleged offensive statement made by Home Minister Amit Shah in parliament against Dr Ambedkar, AAP was quick in making an AI generated content featuring Ambedkar & Kejriwal in which Kejriwal is seen bowing to Ambedkar.

Such content can go viral quickly, especially when it resonates with the younger and digitally savvy voter base, who are more inclined to engage with humor-laden, bite-sized political commentary.

BJP’s Counterattack: AI Content as a Weapon of Choice

Not to be outdone, the BJP has also jumped on the AI bandwagon, using the same technology to fire back at the AAP and its leadership. In this election, AI-generated content has been used to target Arvind Kejriwal, Deputy Chief Minister Atishi Marlena, and the party's key policies. Spoofs, memes, and digitally enhanced videos have flooded social media platforms, countering the AAP's claims and highlighting perceived shortcomings in governance.

The Election Commission’s Advisory on AI-Generated Content

As the use of AI-generated content grows, so do concerns over its potential to mislead voters. The Election Commission of India (ECI) has recently stepped in, issuing an advisory to all recognized national and state political parties. The advisory mandates that all AI-generated content be clearly labeled as "AI-generated," "digitally enhanced," or "synthetic content." The move comes in response to concerns about the use of deepfakes and other digital manipulations that could mislead the electorate or inflame political tensions.

The ECI’s guidelines are aimed at promoting transparency and ensuring that voters are aware of the nature of the content they are consuming. This is especially pertinent in an era where misinformation can spread rapidly through social media channels, influencing public opinion in ways that may not be easily traceable or verifiable.

The Future of AI in Political Campaigning

The 2025 Delhi elections mark a turning point in the use of artificial intelligence in political campaigning. As both the AAP and BJP have demonstrated, AI is no longer just a tool for data analysis or voter outreach; it has become a core component of political messaging and strategy. From creating engaging spoofs to responding to political developments in real time, AI allows parties to amplify their voices and mobilize support in ways that were once unimaginable.