Just like Delhi will AI become a Star Campaigner in Bihar Too?

Bihar elections have always been more than just a state-level contest—they are often viewed as a barometer of national political sentiment. The voters of Bihar are widely recognized as politically astute, deeply aware of caste equations, national developments, and global affairs. Known for voicing their opinions freely and engaging in serious political debates, Bihari voters have time and again demonstrated an unmatched understanding of the democratic process.

The land that gave India political stalwarts like Jayaprakash Narayan, Karpuri Thakur, Lalu Prasad Yadav, and Nitish Kumar has always held a unique place in the country's political imagination. As the 2025 assembly elections approach, one critical question emerges: Will artificial intelligence-powered tools especially spoofs, satire, and hyper-targeted messaging, make their way into the vibrant, complex electioneering landscape of Bihar, just as they did in Delhi?

Delhi assembly election was a Turning Point

The 2025 Delhi assembly elections marked a watershed moment in the deployment of AI in political campaigning. Both the Aam Aadmi Party (AAP) and Bharatiya Janata Party (BJP) embraced technology like never before. Gone were the days when AI was limited to data crunching; in Delhi, it took centre stage as a tool of narrative-building.

AI-generated filmi spoofs went viral, digital avatars responded in real-time to political jibes, and party messages were crafted and disseminated faster than ever before. Campaigns were no longer confined to the streets; they played out in the palms of voters on their smartphones, through catchy, AI-created content that resonated with different age groups.

Bihar—A different ballgame altogether

However, replicating the Delhi model in Bihar may not be so straightforward. Bihar’s political culture thrives on traditional sloganeering, personal connect, and layered social engineering. It is a place where slogans like “25 se 30, phir se Nitish” and “Jhaanse mein na aayenge, Nitish ko jitayenge” become part of everyday conversations during elections. One cannot forget the legendary phrase—“Jab tak samosa mein rahega aloo, Bihar mein rahega Lalu”—a perfect example of how humor, emotion, and politics blend uniquely in Bihar’s electoral theatre.

Bihar's politicians, by and large, still rely on in-person rallies, grassroots-level mobilization, and caste alliances to secure voter trust. Moreover, the absence of a tech-savvy, innovation-first party like AAP, which led the AI campaign wave in Delhi, poses a limitation on how rapidly such methods can be adopted here.

Will Bihar voters groove to AI?

AI tools, particularly in the form of viral spoofs and digital avatars, require a certain level of digital fluency among voters. While Bihar has seen a sharp rise in smartphone and internet penetration in recent years, especially post-COVID, the voter psyche still remains deeply tied to traditional issues: caste alignments, local leadership credibility, and face-to-face outreach.

Urban constituencies and younger voters might engage with AI-driven content, but the rural majority still values familiarity, trust, and community networks over flashy digital messages.

The PK Factor—and the Digital Gap

Political strategist-turned-politician Prashant Kishor, with his Jan Suraaj Party, is among the few who may try to bridge this digital-traditional divide. Known for his sharp campaign strategies across India, PK has an understanding of both modern tools and ground realities. However, many analysts believe his political foray in Bihar may not be a game-changer in the short term.

Unless mainstream parties like the JD(U), RJD, BJP, and Congress take a serious step towards integrating AI with grassroots-level strategies, the kind of digital experimentation seen in Delhi may remain on the margins in Bihar.

Will Bihar follow foosteps of Delhi ?

Bihar may not immediately mirror Delhi’s AI experiment, but the seeds of digital campaigning have been sown. As technology becomes more accessible and AI tools evolve to capture the nuances of regional culture and dialects, Bihar too may embrace this wave—albeit in its own unique, thoughtful way.

AI spoofs and tech tools may well find their place in the state’s electoral landscape. But in Bihar, where slogans still carry soul and voters enjoy dissecting political nuances, no algorithm can replace the depth of lived political experience.