Vijay's TVK launches 'MY TVK' app to drive digital membership & ultimately voter engagement

In recent years, Information Technology (IT) tools have started playing a big role in Indian politics. The latest example is the launch of the "MY TVK" app by popular actor Vijay’s political party, Tamilaga Vettri Kazhagam (TVK).

The app is being used to run the party’s membership drive, allowing people to join TVK quickly and easily from their mobile phones.

As of now, this will initially be accessible only to party cadres for the first 15 days. Starting August 15, it will be open to the public. A party functionary posted on X that only Booth-level agents can access the app.

As per the information on Google Play, My TVK is the official platform for cadres of Tamilaga Vettri Kazhagam (TVK). This app enables cadres to stay updated, report ground activities, participate in party campaigns, and coordinate effectively with booth, district, and state-level leadership.

This shows how even new political movements are using IT tools from day one to build their base , a smart move in a state like Tamil Nadu, where smartphone and internet use is high.

Political parties across India are increasingly using apps, websites, data analytics, and social media to connect with people, run campaigns, and make smarter decisions. With more citizens online than ever before, parties are using technology to engage voters directly and efficiently.

BJP’s Use of Technology

The Bharatiya Janata Party (BJP) has been using apps like the NaMo App to share updates, speeches, videos, and more from Prime Minister Narendra Modi. It also supports campaign planning and event organization for party workers.

Congress' QR code step in Bihar

In an effort to bring transparency and innovation to candidate selection, Congress has introduced a novel approach to ticket distribution for the Bihar Vidhan Sabha Election. The party has issued a unique QR code for prospective candidates applying for a ticket to contest the elections. By scanning this QR code, applicants are directed to an online form, where they can submit their details and apply for a ticket.